Arlene G. Santos is the Chief Operating Officer of Zeality, Inc. – A fan engagement solutions company focused on delivering VR/360, AI and cognitive compute technologies for the Sports and Media industries. Arlene brings over a decade of creative design and strategic marketing experience, specializing in the psychology of user engagement and experience. She provides key strategic vision and leadership across cross-disciplinary development and oversees Zeality’s ongoing operations and procedures to ensure financial strength and operating efficiency – effectively driving extensive and sustainable company growth. Arlene has the unique ability to interpret communication strategies and develop creative approaches and treatments for the successful execution of all creative strategies and brand efforts. Arlene is a serial entrepreneur and serves on the advisory board for the Academy of Art University, San Francisco and teaches Visual Design and UI/UX practices for the Web and New Media department. She also helped launch new Virtual Reality courses at AAU and spearheaded inter-department relations and collaborations. Arlene lives in the East Bay with her husband and their 3 children.