San Francisco Giants Fans Get Engaged with VR on Opening Day
Last Monday, April 10th was an amazing day for team Zeality. Working with the San Francisco Giants to bring a VR experience to the @ Cafe this season has been a great learning experience for us. We learned more about the players, engaged with avid fans while they experienced VR, and enjoyed the food in the ballpark 🙂
As a product leader, I’m always looking for new trends, observations, and feedback on how to make a kickass product. A few key things I learned at the SF Giants home opener are:
- People are ready for VR and Immersive experiences – our survey showed that over 60% of the users who visited the cafe that day had already experienced VR at least once before.
- While all ages loved the new experience, kids and adults (young at heart) were more receptive to VR and were not overly concerned with motion and immersive visual effects.
- Most people would like to experience VR without a headset. 77% of the survey respondents said that they would love to continue watching immersive content directly on their mobile devices.
- Giants fans are very loyal to their players – fans came back to watch the same experience whether it was Crawford crushing it or Bumgarner bringing it in.
We wrapped up the day with really positive feedback like “Cool, I love it!” and “Keep adding more content so I can continue to enjoy the VR experience throughout the season!”
What more could a Product Manager ask for!