Why the VR World Needs a Comprehensive Ecosystem
With a bunch of virtual reality gadgets like Oculus Rift and HTC Vive buzzing around the marketplace, as well as a slew of 360° cameras that allow consumers to create content for Google Cardboard and Samsung Gear VR, people have the ability to engage in (almost) real life experiences that they never thought possible just a few years ago. From embarking on an African safari to running routes with the newest NFL draft picks to observing cancer surgery, VR and 360° content promises to transform the way we interact with technology and each other.
However, as many will agree, VR has a long way to go until it is widely accepted by the general public. That’s why we created Zeality – based off our desire to bring VR and 360° experiences to as many people as possible, we’re taking a whole new approach to social engagement and content. We’ve created a new ecosystem for content creators to deliver premium content to communities as well as promote deeper engagement between stories, brands, and audiences/fans. Not only do we want to empower these brands, but we also want to partner with other content distributors in the broader VR community – from large companies like Nokia and G-Technology to new production companies like Light Sail VR to new media companies like RYOT News to startups like Retinad VR – to help ensure that the entire industry is successful.
As the founder of Zeality and having more than 20 years of Silicon Valley wear and tear, I am excited to put all my energy into the success of this company. The reason is that I believe we’re are experiencing a once in a lifetime disruption that is rocking both media and technology. The very art of storytelling is being re-imagined. The plumbing and tools to create content are being transformed. The fundamental human behavior of “experiencing” content is being challenged. And, existing business models in content and media are poised for further disruption.
This requires a new way of thinking as it relates to company building and creating value. Now more than ever, the creative and innovation communities are joining forces to create whole new models of working together. As such, I’ve recruited top talent across all aspects of the market to ensure that we’ve create the most comprehensive ecosystem for VR and 360° content. On behalf of all the folks here at Zeality, we want to be a driving force of change to take VR and 360° content to the mainstream.
ZEALITY: WHAT WE DO
In an exciting new market, it’s extremely important to share what we don’t do. We are not a production company, but we want to work with the world’s best like River Studios, Supersphere VR, HeadcaseVR, and Mirada. We’re also NOT building the fundamental tools like cameras or workflow solutions, but we want to work with them all.
So as VR production and viewing tools become more advanced, Zeality aims to be a go-to platform to share, experience and discover 360° content. Whether you’re searching for a behind-the-scenes look into an NFL locker room or backstage access to your favorite artist’s concert, we fans and audiences come to Zeality to browse the latest, most impactful VR and 360° content and stories.
The Zeality ecosystem partners with both brands and creators to build interactive content with customizable levels of engagement to link with their most important audiences and drive business profitability. We’ve already formed some great partnerships with high-profile brands such as the San Francisco 49ers, Visa, RYOT News and Reebok, to name just a few. By building strong relationships with the world’s best producers and creators, we are working to bridge the gap between Silicon Valley and Hollywood with VR and 360° video experiences that transform everyday environments into unforgettable experiences.
WORLD CLASS TEAM
I feel fortunate to have been able to form a phenomenal leadership team at Zeality with decades of media and technology experience. We’re seeking to explore how people can connect, share and discover using today’s VR technology more efficiently, as well as examine the long-term potential for this new kind of fully immersive, rapidly developing content.
Let me be the first to introduce the rest of the Zeality leadership team:
Jason Sperske is our co-founder and chief technology officer. He’s a tech entrepreneur and Hall of Fame level hacker with years of experience developing innovative technologies – from Fan Street Team to XRAE to Blue Jay Designer.
Arlene Santos is our chief eXperience officer, bringing over a decade of creative design and strategic marketing experience to Zeality. She has lead teams that have designed and executed hundreds of UI/UX design/development projects, collecting award-winning results along the way.
Adam Dubov is our chief content officer and an Emmy Award-winning creative digital media executive with deep experience in motion pictures, television, entertainment marketing, digital content development and programming. He sits in a unique position at the intersection of technology and entertainment, with a long track record of creating rich and insanely popular online destinations.
In addition to the wide array of expertise of our leadership team, we’ll be working with many trusted strategic advisors. This team will help guide Zeality into the next era of success by identifying future opportunities for boosting the swift growth, continued innovation and overall impact of the Zeality platform. Zeality’s strategic advisors include:
Seth Shapiro, the Co-governor of The Interactive Media Peer Group of the Television Academy and a two-time Emmy Award winner.
Ted Schilowitz, the founding member and first employee of the product development team at RED Digital Cinema, as well as one of the founders and creators of the G-Tech product line of advanced hard drive storage products.
Ranj Bath, former Vice President of corporate strategy at Beats Music and Apple, and media executive with two decades of experience in the digital media industry.
Ari Zoldan, CEO of Quantum Media Group, is a frequent commentator on FOX Business, CNN, NBC, and contributor to the Wall Street Journal, Bloomberg News and CNN Money.
Rob Herb, former CMO of AMD, is currently a Venture Partner at Scale Venture Partners.
Roger Craig, former running back for the San Francisco 49ers a member of the SF Bay Area Hall of Fame.
Jason Khalipa, owner of NC Fit and 8 time CrossFit Games competitor, placing 5 times, winning World Championships in 2008 and named to Team USA three times.
LOOKING TO THE FUTURE OF VR
At Zeality, we believe that the success of VR relies on the constant development and widespread availability of the immersive VR and 360° video stories that fans and audiences want. We also believe that in order for the industry to thrive, communities of creators, technologists, audiences, and brands have to connect in new and innovative ways. We welcome you to try out Zeality for yourself, and come aboard our journey toward the future of VR and 360° storytelling!