San Francisco, CA – FEBRUARY 28, 2017 – Zeality, the industry’s first Immersive Media platform to bridge the gap between VR content, social engagement, and commerce, has introduced a new virtual reality (VR), 360 Video platform, called the Immersive Media Engine (IME).

The next generation of mobile virtual reality applications is complex, with extreme constraints and challenging requirements that must be met in order for the application to be truly immersive.  The new IME is designed to help media driven organizations easily integrate Immersive Media (VR, 360° photos and videos) experiences into their own iOS and Android applications.  The Immersive Media Engine is available immediately through Zeality.

Zeality leverages strong strategic partnerships with production companies, tech corporations, infrastructure organizations, and more, to create multi-directional engagement with a variety of audiences through these experiences.  Our customers include innovative brands like the San Francisco 49ers, San Jose Sharks, Reebok and others, who are all working to deliver on the promise of immersive media.

“Immersive Media represents a new paradigm for how we interact with the world, and we’re excited to help media driven companies and developers efficiently deliver compelling and high- quality experiences on their applications,” stated Dipak M. Patel, co-founder and CEO at Zeality.

“With the Immersive Media Engine we are providing a set of advanced tools and technologies to empower and enable every media driven organization in the world to create, deliver and proliferate immersive premium content.”

In addition to the media driven companies, Zeality is also working directly with key partners in the mobile application development market to bring advanced technology and development solutions to market.  By working directly with the mobile app developers we are able to integrate innovative new features directly onto the mobile ecosystem.

“Our partners are always looking for innovative and efficient ways to drive engagement and sponsorship opportunities,” stated Gabe Smallman, President at Adept Mobile.  “By working with Zeality we are bringing other quality features and technologies, like Re/Lives, to our native mobile platform. We are really excited to help bring this Immersive Media experience to our partners.”


The core of the Immersive Media Engine consists of a number of innovative and viral features built upon a robust cloud platform. Zeality’s core services include: uploading, hosting, video transcoding, adaptive bitrate streaming, and featuring content.

Along with our core services, the IME includes a number of revolutionary features, including: Re/Lives, the Zeality 360° player, and sharing capabilities.  All of these features are designed to bring additional value to your content and deepen engagement with your audiences.

The IME is customizable, flexible, easy to integrate, and co-exists with other SDKs in your applications.

In addition to its robust feature set, the IME leverages an easy to use Management Console, where content creators and publishers can directly manage and measure the effectiveness of their content. The IME’s built in rules engine enables our customers to manage the publishing, curation of, and control access to, their content.

The first available integration option provides the developer a binary framework, which consists of prebuilt, customizable views that allow for rapid integration. The integration provides a seamless user experience, initiated with a single tap by the user.

The Immersive Media Engine is now available, making the Immersive Media experience a reality.  For more information, please visit the company’s website at

About Zeality

Zeality Inc. is the leading provider of innovative cloud solutions for delivering immersive media content across all connected devices. The company offers a full suite of products and services that will help you define the use of immersive media, determine the value of the medium and develop repeatable, scalable models for using VR and 360 videos in your iPhone and Android applications.   Zeality is available in both the iOS App Store and Google Play Store. For more information, please visit