San Francisco, CA – JANUARY 25, 2017 – Zeality, the industry’s first immersive media platform to bridge the gap between VR content, social engagement, and commerce, introduces Re/Lives. Re/Lives, also known as reaction videos, is an innovative patent-pending feature delivering a unique way to record and share your viewing experience within a 360 video. The feature will allow companies and media brands to drive fan engagement in markets such as Sports and Entertainment, Travel and Tourism, News and Media and more.

Tunisha J. SIngleton, Ph.D., a Media Psychologist at Reality Science LLC, stated “The sports media ecosystem has evolved to now include a virtual arena. Fans all around the world can use Immersive Media to feel a part of the event. The Zeality Re/Lives capability is a fantastic opportunity to cultivate emotion and boost the overall sports experience. Innovation at its finest!”

The user-annotated “clip and share” feature will supercharge repeat 360° content views, virality and stickiness. Unlike any other 360°/VR experience, Zeality Re/Lives provides a way to enhance and encourage social sharing on available VR experiences.

“90% of a virtual reality video goes completely unexplored,” said Dipak M. Patel, Co-Founder and CEO at Zeality. “By allowing users the ability to record and share their experience in VR is an important breakthrough for the development and growth of VR as a medium. Not only will influencers, creators and users will be encouraged to leverage their talents and better satisfy a growing VR market that is hungry for engaging content, but it will also allow for pull-through for immersive media content.”

The ability to record, replay and share favorite moments in time has become a feature that today’s users have embraced in most other forms of social media interaction. Re/Lives brings the capabilities of reaction videos to the VR market. Zeality’s Re/Lives functionality opens the door for a variety of creative applications from deeper engagement to adding more value within the VR experience.

Using Re/Lives is simple and easy. Consumers use the front-facing camera and microphone on their mobile device, cataloging their gyroscopic and ‘pinch and swipe’ movement to record, navigate and narrate their ‘point-of-view’ or ‘reaction’ within the 360° video. Now the VR creator has the opportunity to connect with their audiences in a new way, by allowing the consumer to share their reaction to the videos that are made through their social network, driving repeat views organically.

“We’re combining social interactivity with VR and the concept of sharing each individual’s VR experience with other people in real-time,” stated Patel. “With over 28 million consumers of 360°, VR content in the world today, users want the option to share their experience with others.”

Enabling the feature does not require any additional hardware or plugins. Zeality is leveraging next generation technologies including cloud based encoding, adaptive bitrate streaming, and auto-scaling infrastructure. Re/Lives is the first of many interactive features that can be integrated directly into your own digital media solutions, or can be experienced on the Zeality app. Companies who are looking to drive fan engagement and are interested in licensing and embedding Re/Lives can contact Zeality directly at

For more information about Zeality and Re/Lives, please visit

About Zeality
Zeality Inc. is the leading provider of innovative cloud solutions for delivering immersive media content across all connected devices. The company offers a full suite of products and services that will help you define the use of immersive media, determine the value of the medium and develop repeatable, scalable models for using VR and 360 videos in your iPhone and Android applications.

The company leverages strong strategic partnerships with production companies, technology corporations, infrastructure organizations, and more, to create multi-directional engagement with a variety of audiences through immersive experiences. Our customers include innovative brands like the San Francisco 49ers, San Jose Sharks, Reebok and others, who are all working to deliver on the promise of immersive media. Zeality is available in both the iOS App Store and Google Play Store. For more information, please visit